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Usually, the lead generation process starts when a site visitor clicks on a call-to-action located on one of your website pages or blog posts.
But did you know that 98% of your visitors leave unidentified?
Just think, how many sales have slipped through your fingers because you didn’t use the right tools to identify those anonymous site visitors that showed real interest in your business. But with Albacross you can own those leads, learn how.
What is Albacross and what can it do?
Lead generation is a tough business. Knowing who is really interested in your product or services is crucial for any business’s success. Luckily, Albacross shines a light on that. It gives you clarity on who visited your website.
Furthermore, this world’s first free B2B Lead Generation Network will enable you to generate leads and get extra information on companies interested in your business such as; the pages they have visited, their chief decision-makers, and the ways they can be contacted. So, as the result, you will find out who are your site visitors and what they are really after. Thus, you’ll have everything you need to convert traffic into actual sale.
How to get started with Albacross?
When it comes to installation and setting up software, it’s really important to make the whole process as simple as possible.
Luckily, Albacross is very easy to get started with.
Simply hit the “Get Started” button, provide your e-mail, create a password and you are good to go. It’s also possible to sign up using one of your social media accounts – Facebook, LinkedIn or Google+.
Once you’ve registered an account, you’ll need to install a lightweight tracking code to your website. You can do this in 3 ways:
- Install it manually;
- Use Google Tag Manager;
- Use the native CMS plugin for WordPress, Joomla!, or Drupal.
What does Albacross offer?
Dashboard
Upon logging into the account panel, the user is greeted with the dashboard. It’s intuitive, and well-designed, helping you effortlessly organize your options. The tabbed interface means you can manage everything from a single page.
Search Tool
On the very top of Albacross’ dashboard, you’ll see a search box which can be used to find a broad range of organizations related to your business. All you need to do is to type in your keyword into a provided field. Albacross will generate a list of companies from all over the world which you might want to target. The list can be narrowed down by using the filters on the left.
Web tracking
By just copying and pasting a snippet of code into your website, you’ll see exactly which businesses are visiting your site and get precious information such as contact details, geographical location, and specific company information. The “Track” tab is used exactly for this purpose.
Simply click on a company’s link, and you’ll be taken to a business page that will show you which industry they’re in, when they were founded, and what their estimated annual revenue is. Moreover, for each business lead, you can also dig further to see on-site behavior like how many times they’ve visited your website, which pages they’ve viewed, what actions have been taken and how much time they spent on your site.
The “Track” tab will show your visitors’ data which can be filtered by any combination of the following:
- No. of times your site has been visited (activity);
- Revenue;
- Employees;
- Pages visited;
- Time since the last visit;
- Location (country);
- Source (Facebook, Google Search, paid ads etc.).
Upload Your Own List
If you have already some information about the organizations you want to target, you can use the “New Campaign” tab. It will provide you with an opportunity to upload your own list of companies. Simply hit the “Upload list” button and you’ll be able to upload the list to
Get Reports
The Albacross users are also provided with a possibility to receive email reports when certain companies are visiting their websites. Choose “Email reports” from a dropdown menu under your name in the top right corner and hit “Create report” button. Just a few clicks and all the new leads will be delivered to your inbox on a weekly basis.
Exporting Your Leads
Now, when you have your targeted list of leads, you can follow up with them and convert them into paying customers. But first, you need to export them from your Albacross account and there are 2 ways you can do that. Albacross allows you to export into a .csv file or use the Zapier integration to send leads to any of your other CRM or email platforms.
Go to your Zapier account and click on the “Create a Zap” button. Then, search for Albacross app to choose it as a trigger for a Zap. After that, you should select “Exported Lead” option from the list. Now it’s time to connect your Albacross account with Zapier by providing the API key. It can be found under your account settings, in the CRM & Integration tab. Once done, you can choose any CRM, app, or just a GSheet in Zapier to export your leads to.
How much does Albacross cost?
The great thing about this tool is that it’s Freemium, which means you can generate your leads for free. However, if you are willing to make the most of Albacross service, then you should definitely go for its premium version. Paid plans start at $79 a month if you select the annual plan. The premium account includes the following features: 14 days of Free Trial, 100 contact details of decision makers per month, possibility to export the leads, CRM integration, etc..
If you are finding $79/month to be on the high side, I believe you still not to understand the importance of qualified lead. With tools like Albacross, you are more likely to convert and grab the website visitors who really matter.
What else can you get with Albacross?
Besides lead generation services, Albacross offers an account-based marketing solution, where you can buy display advertisements targeted only to the specific companies and visitors you’re interested in. Through targeted marketing, ads can reach your prospects wherever they are on the web. Using leading technology, Albacross displays ads across screens worldwide. Account-based marketing is one of the best frameworks for unifying the entire buyer journey from online research, to (re)purchase and advocacy. Rather than casting a wide net, account-based marketing focuses your efforts on targeting and engaging companies that bring more value to your business.
The account-based marketing solution comes at a starting price of €500 and includes the following features: all Lead Generation options, an unlimited number of campaigns, custom ads creation and worldwide reach.
Final words
Albacross is a must-have addition for both small businesses and large enterprises looking to give their lead generation process a serious boost. It’s definitely worth trying out.
It’s easy to set up and use; it lets you find out which companies and potential customers are visiting your website and how to properly approach them to close the deal.
Add to this it’s easy integration with Zapier which connects your Albacross account with the CRM and popular email marketing services, and, voilà, you have a tool to skyrocket your lead generation and sales campaigns.
