Hello all my friends, welcome to my article The Wholesale Formula review. I am a member of The Wholesale Formula so I will provide all the information about this system to help you have more detail before deciding to invest.
The Wholesale Formula is the premier online training program for anyone looking to leave the 9-to-5, be their own boss, and create a real business (no, not just a J.O.B).
Since 2015, The Wholesale Formula has taught more than 5,000 students from all over the world how to sell physical products on Amazon.com using the unique Reverse Sourcing Wholesale method from Dan Meadors & Dylan Frost.
Dan Meadors & Dylan Frost’s Story
Dan and Dylan are both from one of the poorest parts of the country – Southeastern Kentucky. They ended up landing pretty decent-paying jobs, at least for around here and were considered to be doing really well by the standards of our area. In 2011, the CFO at Dan’s company told Dan he was quitting his job. Dan couldn’t believe it because he knew the CFO was making a six-figure salary. When Dan asked him why he would ever quit his job, the CFO told him he was making more money selling stuff on Amazon than he was as CFO and so he was just going to do that full time. Dan was shocked and asked him to prove it. So his CFO took him to Walmart and taught him the basics of Retail Arbitrage.
That was enough for Dan and so he started pursuing the RA model for himself. He spent his nights and weekends in stores scanning or at home packing and prepping. And it worked. Within four months, he was making enough money to quit his job too. He reinvested every dollar he could back into the business and that’s how he grew. By 2012, Dan had a million-dollar business. But the honest truth was that it wasn’t really a “business,” it was a j-o-b. It wasn’t sustainable. If he wasn’t working, he wasn’t making money. So he had to work and work hard, all. the. time.
When Dan came to this realization that something had to change, he brought Dylan onto his team and that’s when they discovered the reverse sourcing wholesale model. And once they started pursuing that method and left RA behind, they tripled the business in size in the first year to $3 million in sales. The next year, it doubled again to over $6 million in sales. And this was an actual business – a scalable, sustainable, passive income model where they didn’t have to work in it for it to run like a machine.
Today, Dan & Dylan work less than 4 hours per week in that business. They have totally outsourced it so that the business runs and continues to grow for them. Their business has now done more than $30 million in sales, million in profit and sold more than 500,000 products.
What Is Reverse Sourcing Wholesale?
Inside The Wholesale Formula, we teach everyday people how to sell products on Amazon solely using our unique Reverse Sourcing Wholesale method.
When people think of wholesale, they usually imagine the traditional wholesale model where a brand (a.k.a manufacturer) would sell their products to a distributor (a.k.a wholesaler) who essentially serves as a middleman between the brand and the retailer. So a retailer or Amazon seller like ourselves would have to go to this distributor to purchase the brand’s products at a higher price and then resell them at either a higher price or for a lower profit. (See below.)
With our reverse sourcing wholesale method, we teach students to eliminate the middleman distributor and go straight to the brand owner to buy their products for less and then resell them on Amazon.com for a profit.
If it’s that easy, everyone would be doing it, right? Yeah, I know that’s what you’re thinking. The reason our model works is because it’s not easy for just anyone to do it. To get a brand (a.k.a. manufacturer) to agree to sell you (the retailer) their product directly, you’ve got to be good. And that’s what we teach in The Wholesale Formula – how to develop relationships and provide value to brands so that they agree to let you sell their products and give you a good price on those products so you can make more money!
What’s inside The Wholesale Formula?
To put it simply, here’s a list of everything a student of The Wholesale Formula gets:
1, 24/7 lifetime access to our program
2, All future updates to our program at no additional cost (Read “The Wholesale Formula 2.0 on the next page to learn more about how our program has been recently updated!)
3, Access to our active TWF Alumni private Facebook community full of TWF students, coaches, and mentors
4, Five modules of over 200 hours of video training content
Module 1: Getting Started
You’ll hit the ground running as we help you build a solid foundation of The Wholesale Formula business model and walk you through the steps necessary to start your business!
Module 2: Product Analysis
Next, you’ll learn how to effectively and efficiently analyze Amazon products to determine their profit potential to see if they’re the right fit for your business.
Module 3: Scouting
Master our proprietary scouting methods of Black Box Scouting, Amazon Filtering, and Super Targeting. You will use these techniques to find tons of the best wholesale product opportunities fast!
Module 4: Value Propositions
Stand out and make yourself irresistible to brands to significantly increase your account approvals! Your Amazon expertise will help turn your partnered brands into raving fans.
Module 5: Sourcing
Discover the exact systems we use to contact brand owners, open wholesale accounts, and negotiate lower prices. Accurately forecast sales to place accurate initial orders and reorders ensuring you never miss a sale.
5, Resource Vault
“The Vault” is where we lock up all of the good stuff that isn’t one of the TWF core concepts. It’s filled with the supporting lessons that you may (or may not) need while going through the course… things like how Amazon works and definitions. Essentially, the Resource Vault is the one-stop-shop for action-oriented lessons on how Amazon works, what Seller Central is, how to set up a business, work with software like G-Suite, and so much more!
6, Webinar Recordings
Over 12 hours of recordings from past webinars Dan, Dylan, and other members of our TWF Community have hosted to demonstrate concepts, processes, and software in-depth.
7, TWF exclusive software & services discounts
Special TWF student discounts for various tools and software we recommend to grow your business faster.
PLUS our 2021 TWF Bonus Package (Click here to read more about the bonuses we’re including for anyone who enrolls in TWF during February 2021 open enrollment!)
The Wholesale Formula 2.0
(How we totally overhauled TWF in Fall 2020 & why it matters to YOU)
If you’ve worked with us before, you and your audience may have been familiar with what The Wholesale Formula used to be, but in November 2020, we completely updated the program and released The Wholesale Formula 2.0 to all existing students.
We aren’t your average course creators who created a course 5 years ago and never touched it again… We run a fully immersive training program that regularly updates its content because we are actively running our own Amazon business using this reverse sourcing wholesale model we teach inside The Wholesale Formula. Because we’re actually doing it, we know what’s changing with Amazon, the new obstacles and hurdles, and the struggles our students are facing and know when we need to provide new course videos to help them overcome anything.
So what’s changed?
We’ve streamlined the modules so that the information and content is easier to access. We cut down the videos to be shorter (and made more of them). This way, when students are going back through the program, they can quickly find the info you are looking for (because it’s not in the middle of a 20 minutes long video.)
We’ve updated lessons throughout the course to reflect the best practices we teach, including the fact that we now use Helium 10 for the majority of our Amazon software needs! (We no longer use Jungle Scout inside TWF.)
Also, the modules focus tightly on the TWF core content – which we define as the TWF business model and how to implement it.
Each video inside the course comes with a downloadable PDF transcript where students can essentially “read along” with the video, take notes, highlight key concepts, etc.
Plus, each video now has captions to make it easier to understand and to search!
The Business Owners Playbook
Module 6 has long been our place to put really important and impactful lessons that didn’t necessarily have to do with TWF, Amazon or even the wholesale business in general.
When we re-evaluated Module 6, we realized it was really a collection of lessons pertaining to being a business owner – so we turned Mod 6 into a mini-course called “The Business Owners Playbook.” This will allow us to add lessons to this course and really grow it into a valuable resource.
You’ll have unlimited lifetime access to The Business Owners Playbook – including new additions to the course as it grows.
The Resource Vault
“The Vault” is where we lock up all of the good stuff that isn’t one of the TWF core concepts. It’s filled with the supporting lessons that you may (or may not) need while going through the course… things like how Amazon works and definitions.
Essentially, the Resource Vault is the one-stop-shop for action-oriented lessons on how Amazon works, what Seller Central is, how to set up a business, work with software like G-Suite, and so much more!
Frequently Asked Questions & Objections
What makes TWF better than other online training courses?
Our #1 goal has been to create as many success stories as possible by sharing our formula. We have helped literally hundreds of people just like you create successful businesses. The truth is, The Wholesale Formula works, but you have to be willing to put in the work because it’s not a get rich quick scheme. We teach you how to build a real, sustainable business, but it takes dedication from you to be successful.
How much time will this course take to implement?
Once you enroll in The Wholesale Formula, you get lifetime access to all the material which is available 24/7, so you get to take the course at your own speed. The course works much like a college class. After the enrollment period has closed, the newly enrolled class will start together and we make ourselves available to support you. The 6 modules are released once a week over 6 weeks so everyone is progressing and learning together. We have found this format to be ideal as it prevents students from feeling overwhelmed.
What kind of support do you offer?
We know you’re going to have questions along the way. That’s why we’ve got your back with our invaluable support system
New in 2021, The Wholesale Formula is including TWF Coaching with every enrollment! That means you’ll get direct access to an experienced TWF Coach who has built a successful business after starting as a new student just like you. Every two weeks, your Coach will share informational videos and demonstrations for you to watch AND host LIVE Q&A sessions where you’ll get the chance to talk to an expert face-to-face (virtually, of course!).
Private, Members-Only Facebook Community (TWF Alumni)
As a TWF student, you get lifetime access to this priceless resource. This group, currently consisting of over 5,000 members, is filled with Amazon rock stars including Dan & Dylan. Get feedback and questions answered by some of the most successful Amazon sellers. Not only that, but your ability to search the group for previous discussions/questions will prove invaluable.
TWF Coaching Private Facebook Community
In addition to getting access to your group coach plus an entire community of all TWF students, you also get limited-time access to a private group full of all TWF Coaches and other coaching students. This gives you the opportunity to ask other coaches questions anytime you want!
TWF Support Team
Any “technical” issues you encounter (login, downloads, billing, etc.) are handled promptly via our support email address: [email protected]
Can my business partner/spouse join the TWF Alumni Facebook group too?
Yes. Once you enroll, you will be provided instructions via email to join the Facebook group as well as instructions to invite your business partner or spouse to the group (must be a true business partner, not a Virtual Assistant). TWF will permit two business partners into TWF Alumni per enrollment.
I’m not very tech-savvy, will this course be too hard for me?
No, being successful with The Wholesale Formula is not dependent on being tech-savvy. It’s never been easier to start an Amazon retail business. Plus, not only do we provide the tools for you to succeed, we walk you through how to use them all in complete detail. With The Wholesale Formula, your job isn’t to be a programmer, so don’t let the tech stuff scare you
What is the guarantee/refund policy?
The guarantee/refund policy is as follows:
Payment Plan (3 Monthly Payments of $997):
Your first payment of $997 is a non-refundable deposit, meaning you will not get that money back even if you choose to cancel in the first 30 days. You may, however, choose to cancel your future payments and not be charged further by simply emailing [email protected]
Pay-In-Full (Single Up-Front Payment of $2,497):
Anyone who pays in full will receive a 30-day, no questions asked, money-back guarantee. That’s how confident we are in our program. The Wholesale Formula has worked for hundreds of people, so we know it can work for you too. That’s why we invite you to test drive TWF 100% RISK-FREE. If you enroll, and then feel the program is just not for you, no problem. Or maybe something comes up, you get distracted, and you never use the material. It’s cool, life happens. Either way, just request a refund by emailing our support account at [email protected], and we’ll rush you a 100% full refund.
What can I expect after I enroll in The Wholesale Formula?
Upon your enrollment in The Wholesale Formula, we’ll immediately send you a confirmation email that contains your TWF program login credentials so you can start accessing Modules 1 and 2 right away. You’ll also have the opportunity to join the TWF Alumni Facebook Group and TWF Coaching FB Groups immediately. Our team will also be connecting you to your TWF Coach, who will be setting up your action steps and sharing their call schedule with you right away. To avoid overwhelm, the remaining 3 modules of the program are released over the course of 6 weeks.
Can I share my course login credentials?
Yes. We fully understand the benefits of having a business partner, that’s why we have set up the course to allow your account to be logged in to up to 2 devices at the same time.
How long after enrollment can I expect to see a positive return on my investment?
We do not guarantee any financial results because with this business model, you get out what you put in. So, if you hit the ground running, and you follow the steps we have laid out, you will see real progress.
We have students who take action quickly and recoup the cost of the investment within a month. This is not typical, and actually, we recommend that you complete the entire 6-week course before ever contacting your first brand. Building a real, sustainable business that provides reliable income takes time and effort
How much money will I need to get started?
This will vary from person to person, but we suggest that a great minimum starting budget is around $2,000 for inventory. While we’ve had students succeed with less and we got started with less, we believe that a $2,000 budget gives you the flexibility to grow and scale your business more quickly.
I don’t have the money to enroll right now. What should I do?
We get it. We’ve been in your shoes. That’s actually why we got our start in selling through retail arbitrage and online arbitrage. While these methods are very hand-on and require a good deal of time and work, it’s a great way to get started as an Amazon seller, learn the ropes of eCommerce, and grow your cash flow so you can dive into wholesale down the road. There are plenty of free resources online to teach you these methods so you can get started now!
Now isn’t a good time for me. Will I be able to join The Wholesale Formula later?
Sure! The Wholesale Formula generally opens its doors publicly to new students just once per year, and so there’s a good chance you’ll be able to get in again next year. However, we don’t want to mislead you… This is truly the last time that TWF will be offered for $2,497. The best way to stay up-to-date on The Wholesale Formula is to join our waiting list at thewholesaleformula.com and “like” us on Facebook.
I’ve never sold anything online before, is this course right for me?
We have dozens of success stories of people that have never sold anything online before taking The Wholesale Formula. We walk you through everything, step-by-step, so you know exactly how to build your business the same way we built ours.
I live outside of the United States. Can this work for me?
Absolutely. We have students from places all over the world. In fact, some of our most successful students live outside of the US. Amazon operates over 15 online marketplaces which allow you to grow your business internationally independent of where you physically live. thewholesaleformula.com for a full list of countries accepted for Amazon seller registration. Our course aims to provide the most comprehensive explanation of how to sell on Amazon marketplaces from anywhere in the world. To learn more, I suggest reading our blog “6 Easy Steps For Non-US Resident Who Want To Sell on Amazon.com”
I have additional questions. May I speak with someone on the phone?
We have a small team who likes to handle every question personally and ensure we’re providing the best customer service. That means we unfortunately don’t have the capacity for phone calls. However, you may email us any questions you may have at [email protected]
I’ve heard the profit margins with wholesale are small. Is this true?
Not at all. Wholesale margins can be as high as 50 to 100% Many of the products we currently carry have margins over 50%, but margins aren’t everything. Products with margins between 10 and 15% even make sense. It’s the combination of profit margins and how many units you can expect to sell over a period of time. You’ll learn how to build a portfolio of profitable products that you can keep reinvesting in to grow your profits month after month. Think about it… If all you have to do is send an email or make a phone call to put in your order and the brand ships it into Amazon for you and you get the sales, a 15% profit margin is pretty dang good for such a small amount of work.
The buy box is terrifying. How do I know I’ll ever truly get a piece of it?
Sure, the buy box can seem scary at first. But the truth is pretty simple – you’ve just got to follow the right method to get control of it. The buy box is rotated among all the competitive sellers of the product so that everyone gets a piece of the pie or their portion of the sales. It’s mostly determined by selling price, among a few other variants we discuss inside TWF. If everyone is selling at the same price, sales are split pretty evenly amongst all those sellers. And if you’re providing real value to the brands with all your Amazon knowledge, they should be giving you better pricing than anyone else. So then you’ll have a price no one could compete with and get most, if not all of the sales. Plus, using our method, you may also get an exclusivity deal where the brand makes you the only seller allowed to sell their products on Amazon. In that case, you wouldn’t have to worry about competition and sharing the buy box at all.
I’d rather sell my own products than someone else’s
Some people do prefer that method, and that’s fine. But that’s certainly not what we teach. Our business assets are not in the products we own, our business assets are the contracts that we sign with brand owners… Contracts for products that already have a history of consistent, profitable sales.
Isn’t there just too much competition now?
No. On the contrary, now is the perfect time to start a wholesale-based Amazon business. Amazon is growing exponentially every year. Not only that, but the number of wholesale opportunities available for Amazon are staggering. Over 50% of all sales are sold by 3rd party sellers which is up from 35% just a few years ago. Plus, there are currently over 70,000 3rd party sellers that generate $100,000 or more every year!
Other benefits worth mentioning:
Fast to market
You can go from sitting down at your computer scouting products to finding one, reaching out to the brand, opening an account, and selling it yourself in less than 30 days. The big benefit here is that the product already exists. You aren’t creating a brand from scratch. You’ve just got to get it ordered and shipped in to Amazon.
With our method, you never have to touch, prep or even see the products you sell. Many brands you work with will ship the product direct to Amazon for you, or you can utilize prep centers to send your products to Amazon’s FBA facilities. This is a business model you can run from a laptop literally anywhere in the world.
Low cost of entry
The minimum investment cost to do wholesale is very low. You can get started with as little as $2,000… In fact, Dan got started with just a $600 credit card. You are buying products that already have a sales history and sustained demand on Amazon. You can buy and sell as much as you want, as long as it’s above a brand’s minimum order quantity.
Your investment is safe because of the built-in, proven demand. The worst-case scenario is having to sell your product for a 20% loss, but even that is very, very rare.
Easy to automate
The processes to acquire wholesale products and maintain accounts are very outsourceable and easily automated. And as you do that, you increase the sellable value of your business significantly. With your enrollment in The Wholesale Formula, you actually get access to two separate mini-courses – The Business Owners Playbook and VA Launchpad. The Business Owners Playbook will teach you how to know your worth and assign value to your time, how to hire an employee or contractor and communicate your core values, how to create a business workflow and automate for success, and even how to negotiate like a pro to close more deals. And if that’s not enough, VA Launchpad will show you the exact steps to hire, train and manage the best remote employees to grow your business.