Being an eCommerce marketer, you’re probably fed up with the rising costs of advertising and your weekly email newsletters aren’t getting you the ROI it once did..
And you’re trying to find approaches to quickly scale your revenue, without adding a huge amount of budget for advertising and praying for ROI with the rising costs of advertising.
Today, I wish to tell you the ONE source of sales that’s right in front of you, but you simply aren’t using it. No ad budget needed. No approvals. No costs…
It’s all there but the main element is you need to do it RIGHT – the reward?
If done right, it can quickly drive at least 30 to 40% of one’s monthly revenue.
The most effective part? It includes ZERO acquisition cost tied to it.
It’s High margins. It’s Fast. It’s Fully in your control and a tool you have – 100% repeatable and scalable.
In reality, 80% of eCommerce businesses ignore this 1 strategy only as they are too busy fighting day and night over exactly the same channels of advertising as almost all their competition… sound familiar?
Let’s continue my eCommerce Email Academy Review to discover more.
Firstly, we need to know who is behide of eCom Email Academy course.
The Vendor of eCommerce Email Academy
Yes, the anwser is Jimmy Kim. He has been a digital marketer (specializing in email marketing) for the past 12+ years and in 2013 co-founded Sendlane, an email and SMS marketing automation platform that empowers eCommerce brands to hyper-personalize and fully automate their customer journey. Today, Sendlane has grown to over 5,000 businesses and is a platform used by the top digital marketers and eCommerce store owners across the web, successfully delivering billions of emails.
He has consulted top industry leading brands and products all around email marketing strategy, and understanding how to leverage email marketing in their business to be a big contributor of revenue.
Secondly, we need to know why eCommerce Email Academy perfectly?
Why You Need eCom Email Academy?
To become the #1 growth and revenue driver in your business, you have to stop what you’re doing and use this 4 step framework, it’s the only way to grow by 30 to 40%…
I’ll be introducing you to you the proven, time tested framework that I call the ENCA framework. I’ve always relied on these four things to help drive revenue and increase customer lifetime values.
Let me break it down for you.
E is for Engage. When a person makes a purchase or opts in for a coupon, how do you keep them interested and excited. How do you truly pique one’s curiosity?
N is for Nurture. Your goal as a marketer in email marketing is simple.
By sending the right emails they want, at the right time, you can create a truly personalized experience.
C is for Convert. You’re a marketer and your ultimate goal is to get your customer to pull out their wallets and buy your product.
A is for Automate. This one’s simple. Your goal should be to help you save time and make more money, while also providing a true, personalized customer experience.
The goal is to help you focus on the top of the funnel and the bottom, while letting the system automate the entire process for you.
The moment each and every action is complete, using intelligent data driven decisions, your goal is to engage, nurture, and convert each and every visitor, automatically.
And that’s it. The ENCA is a simple, yet effective framework that’s proven and time tested, across multiple industries and verticals.
So IF you’re ready to maximize your email marketing ROI, automate your ecommerce business, learn more on deliverability, content, data, and turning your leads to repeat buyers AND generate more ROI by turning your leads into repeat buyers THEN eCom Email Academy is for you.
Finally, what you will get inside member of eCommerce Email Academy?
What You Get Inside eCommerce Email Academy?
You will get 57 video lessons, 10 course modules, PLUS the exclusive launch bonuses including expert interviews, case studies, checklists and more.
This is the full course breakdown
Module #1 – Intro to eCom Academy
Introduction to the course and breakdown each module and the overall flow of eCommerce Email Academy.
Module #2 – Email Marketing vs Automation
- The core differences between email marketing & automation
- Email vs. website tracking
- Single channel vs. cross channel
- Revenue, action & event attributions
- The goals of marketing automation
- Solving your business needs
Module #3 – Intro to Email Marketing
- The goal of email marketing
- Different ways to collect emails
- Mass emails vs. transactional & automated emails
- Understanding & analyzing data
- Tracking: goals & actions (UTM)
- Best time to send & best practices
Module #4 – Content & Copy
- Content marketing in email
- Sender names & from emails
- The power of subject lines
- The “perfect” message
- CTA’s: when, where & how many
- 8 emails your eCom store should have
Module #5 – Deliverability Best Practices
- Understanding reputation
- Frequency & timing
- Spam & trigger words
- SEO for email marketing
- Link cloaking & control
- Understanding gmail & tabs
- Clean up & hygiene
Module #6 – Data-Driven Marketing (Segmentation)
- Intro to data-driven marketing
- Deep dive into segmentation data points
- How to use segmentation to make data-driven decisions
- Use cases for segmentation
- Data & behavior personalization
Module #7 – Newsletters, Drips, Coupons & More
- Drip campaigns
- Surveys, coupons, loyalty & rewards
- Product release/launch
- Best practices
Module #8 – Event Based Marketing
- What is event based marketing?
- The goals & advantages
- How event based marketing is used in eCommerce
- Setting goals for event based marketing
- Automation funnels
Module #9 – Email Marketing Funnels
- Deep dive into automation funnels (to support marketing funnels)
- Building out automation funnels with a data-driven marketing focus
- Building out automation funnels with a behavior-based marketing focus
Module #10 – Wrapping It Up
- Congrats you’ve made it! Module wrap up
- Final quiz, test your knowledge
- Receive your formal certification
The 10 Most Frequently Asked Questions
Everything you might be curious to know about this course
How will the certification help me?
By becoming a Certified eCommerce Email Marketer, you can demonstrate your expertise & up-to-date skills in email marketing & automation. (add it to your Linkedin, resume, website etc.)
I thought “email was dead.” Why email now? Is email marketing even relevant?
Email maintains the highest ROI of any marketing channel, with an ROI of 122%. No matter how many other innovative tactics emerge, when done right… email remains one of the best ways to reach & engage your audience.
How do I access the course?
Head over to the course page, create your account, enter your payment information, and you’ll immediately have access to the full course + bonus material!
Who is the course for? Is it right for me?
If you’re a marketer looking to gain insight and knowledge on the newest, cutting edge strategies in email marketing and automation, this course is for you!
Is the course only for successful eCommerce owners?
Not at all. This course is designed for everyone from newbie marketers, to experienced eCommerce brands, agencies, & CEO’s. Anyone looking to excel in email marketing.
How long will the course take to finish? How much time do I have?
We estimate that the course takes around 8 hours on average to complete. (NOT including the additional bonus material available of course!)
How do I see my progress through the course?
Once you’ve started the course, you will be able to track your progress via the course navigation. You can visit previously completed modules and view/download material at anytime.
Am I guaranteed to get certified?
In order to become certified, you must complete the course in its entirety. Complete all 10 course modules, and all 10 course quizzes and you will receive an official certificate of completion
How long will I have access to the bonus PDFs & videos?
All the course material/assets will be available to you to download at anytime. These assets will be accessible as you progress through the course and after you’ve completed the final module
Are there any upsells or additional costs? Do I have to use Sendlane?
There are no upsells or additional costs. This course is 100% platform agnostic – which means though we may use Sendlane as an example, but is designed to help you to apply it to your current provider. Obviously, we’d love to see you at Sendlane.
Ecommerce Email Academy Conclusion
Thank for your reading my ecom email academy review. I hope you have a clear more vision of this product. I also offer an awesome free bonus when you pick up through my link on this article. I always wish you success with your business and if you have any questions feel free to contact me. I will help you with my best.
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